SIZE: >600 buildings impacted
TYPE: Auto Dealership
Stakeholder Engagement, Visioning, & Goal Setting
Sustainable Retail Opportunity Assessment & Program Evaluation
Cost Benefit Evaluation & Analysis
Healthy & Sustainable Materials Education Session
Interior & Exterior Material Finishes Assessment
Enhanced Healthy & Sustainable Material Recommendations
Strategy & Services: Five years into Subaru’s Eco-Friendly Retailer (EFR) Program with little progress to report, stok was hired by Subaru to dig into the results of the program, as well as the program itself. stok assessed the costs, benefits, successes, and opportunities of the EFR Program through three diverse, insightful site visits and engaged with selected retailer teams, then identified opportunities to develop a more sustainable retail fleet through a streamlined approach to the program. Taking the momentum from a revamped approach to the EFR Program, stok also evaluated interior and exterior finishes for environmental and health impact for use across participating retail locations, providing guidance on improved material selection at the portfolio level.
Design Details: stok began assessing the program by meeting with select retailers to gather data and feedback on the program, then pulled it together into clear case studies to share with the other 600+ retailers. Clearing up these communication channels helped clarify the purpose and positive impact of the EFR Program, and illustrated to the executive team how Subaru could optimize the Program’s impact. stok began its second, materials-based scope, with an education and goal-setting workshop to lay out the opportunity, and identify the vision and objectives for the project. By reviewing existing drivers and objectives, and identifying priority sustainability parameters, stok was able to guide research and material selection, ensure stakeholder alignment, and develop criteria for material evaluation. To assess Subaru’s existing materials, stok led a comprehensive review of the criteria, design intent, and sustainability performance based on relevant single characteristics, material certifications, and participation in transparency systems for each of the finishes. Evaluating the cost, durability, and ease of maintenance of the existing materials, as well as the sustainability priorities identified during Goal-Setting, stok provided recommendations for their interior and exterior finishes with enhanced health and sustainability attributes.
“Subaru let stok in, and that was key to delivering the most value. Learning about the company’s deep culture strongly informed stok’s strategy and allowed the team to craft a unique solution tailored to Subaru’s own corporate vision.”
Outcome: To demonstrate the true potential for Subaru’s EFR Program, stok concluded with clear and actionable next steps for Subaru, outlining key findings and recommendations for improvements in presentations to retailers and executive team members. This identified ample opportunity for impact and illustrated to executives how the program could integrate with others for ever greater potential adoption and financial returns. Subaru let stok in, and that was key to delivering the most value. Learning about the company’s deep culture strongly informed stok’s strategy and allowed the team to craft a unique solution tailored to Subaru’s own corporate vision. Beyond the Program, educating Subaru about sustainable products helped shift the company’s healthy materials thinking from materials as recycled content to a more holistic approach that analyzes how materials create an experience in their retail locations. stok’s findings demonstrated extensive opportunity to incorporate greater health and sustainability measures within their retail facilities, which can respond to the values and emotions of their customers, and support their success as more than a car company.